Rebranding A Barbecue Powerhouse
As the largest producer of barbeque sauce in the United States, Sweet Baby Ray's wanted to launch a multi-channel digital experience that reflected the way foodservice companies can engage with the brand while providing up to date product and nutritional information.
What we did
Sweet Baby Ray's is one of several Ken's Foods domains that relies on the Jaybird DXP, a multi-domain data management solution. The DXP aligns product and nutrition data with relevant recipes and images. A responsive web experience ingests data from the DXP. Information from customers that expressed interest in the brand is captured in the DXP for sales team follow-up.
