Benefits Communication Platform
The Military Benefit Association is a non-profit dedicated to promoting the economic welfare of current and former service members. To support this mission they were interested in improving the quality of the digital experience with a focus on insurance products.
What we did
Jaybird designed a digital ecosystem for MBA that used the Jaybird DXP as a single hub for all web content and related plan information. Content from the DXP was then used to support a Jaybird designed App and responsive web experience. All insurance applications are integrated into the consumer-facing sites, with information securely collected and passed on to the association for processing. The Jaybird Analytics team monitors site traffic and continually optimizes the experience to maximize memberships and insurance applications.
